One of our latest feature in the media was our founding father's visit to Dino Oreški's podcast, where they discussed Innovation Management from multiple angles.
Future Thinking isn't about predicting the future with certainty, but rather about preparing for various possibilities. It involves trend analysis to understand current movements and anticipate future directions, market opportunity identification to seize new chances for growth, and informed decision-making based on these insights. Think of it as preparing for a journey: studying the map (trend analysis), checking the weather (market understanding), and planning stops (opportunity identification) to ensure a successful trip.
In a world increasingly dominated by artificial intelligence (AI), one might ask: What role does human-centered design play? The answer lies in the most human of emotions: empathy. When married with AI, empathy serves as a compass, guiding us to create designs that resonate with people on a deeper level. But how do we ensure that in this marriage, AI remains a tool, not a master?
Innovation doesn't happen in a vacuum, and successful companies know that the best ideas often come from the people closest to the problem.
Human-centered design (HCD) is an approach to problem-solving that emphasizes empathy for users and their needs. It involves understanding the user’s perspective, designing solutions that meet their needs, and testing those solutions with users to refine them. HCD is widely used in industries such as technology, healthcare, and education to create products and services that are user-friendly, effective, and impactful.
Trend scouting, also known as trend forecasting or trend spotting, is the process of identifying new trends, behaviors, and innovations that are just beginning to gain traction. These trends can range from new technologies and business models to shifts in consumer behavior and societal values.
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